Co-Founding Weddingmojo: India's first WedTech App

Timeline

18 months

Keywords

Entrepreneurship, UX research, UI

Role

Co-Founder, Head Designer

Type of Project

Funded Startup

TLDR;

I co-founded India’s first wed-tech company, Weddingmojo- a hybrid wedding online customised platform launched during COVID-19 that combined virtual and physical elements of Indian weddings, offering services from live streaming to professional photography, before evolving into Invitemojo to specialize in video-based invitations.

Reading time:

8 minutes

disclaimer

Since Weddingmojo involved a lot of multi-tasking and experting different roles, if you're interested in knowing more about the venture, connect with me or go through the in-depth documentation

Hats Worn

Some willingly- some unwillingly; View the full Documentation and Details here

2020: a covid wedding

Parents who dreamed of celebrating their daughter’s wedding now hold a camera instead, streaming it to loved ones who can’t be there.

Present, yet distant, they watch the moment slip away.

context

Big Fat Indian Weddings

Indian weddings are crucial for families culturally and traditionally. It also helps them enhance their social standing within the community, most spending at least one-fifth of their entire life’s savings for this.

Unorganised Potential

The wedding industry represents a $130 billion unorganised opportunity, driven by high demand, and a large population, with gap for innovative services.

Digital Shift in Weddings

The rise of tech-savvy consumers and COVID-19 have accelerated the adoption of digital tools like virtual ceremonies and online planning, making wed-tech solutions more appealing.

Diving Deep

We explored COVID-19’s impact on Indian weddings, inspired by a father’s heartbreak over missing his daughter’s wedding. How could we recreate that same sense of togetherness and celebration online? The goal became clear:

How might we craft a digital space that could encapsulate the joy and closeness of a traditional Indian wedding despite the physical distance?

This brought us to various brainstorming and Ideation sessions within us. We knew that the solution had to be hybrid- the best of both worlds- physical and digital. The solution needed to be hybrid to give guests and the families the versatility and convenience.

Our aim was simple- to make customers feel they're the part of wedding, even when they can't make it to the wedding

Introducing our Solution

Weddingmojo bridges distances, ensuring loved ones can join your celebration virtually, overcoming travel, health, and logistical barriers for unforgettable weddings.

Introducing our Solution

Weddingmojo bridges distances, ensuring loved ones can join your celebration virtually, overcoming travel, health, and logistical barriers for unforgettable weddings.

Introducing our Solution

Weddingmojo bridges distances, ensuring loved ones can join your celebration virtually, overcoming travel, health, and logistical barriers for unforgettable weddings.

Process

UI/UX

Research

Branding

UI/UX

Research

Branding

UI/UX

Research

Branding

This led to Weddingmojo

Bringing Shaadi to you!

Weddingmojo is India’s first custom wedding app, designed to bring families together virtually for seamless, immersive celebrations. With live updates, digital invites, and a personalized wedding album, it ensures everyone can share in the joy, regardless of distance or obstacles.

Something for everyone

We positioned Weddingmojo solutions into two major packages- one which is quicker, for people who want to connect with their guests and keep a digital memory for late. The other was more extensive- digital solutions and our on-site creatives, delivering all memories from beginning to forever

The App

App Walthrough

a new phase

The Challenge

When we noticed a decline in demand for virtual weddings but an increasing interest in video invites, our team seized the opportunity to create Invitemojo. Our goal was to develop a product that stood out in a largely untapped market—combining creativity and technology to offer a seamless digital invitation experience.

Invitemojo: Redefining Video-Based Invitations

Invitemojo was born as a pivot from Weddingmojo, following a shift in demand post-COVID-19. As a video-based invitation platform, Invitemojo provides personalized and engaging invites for occasions like weddings, birthdays, and events, meeting modern users’ needs for customization and affordability.

Experience and Learnings

Led WeddingMojo through the dynamic Indian wedding industry, managing both client expectations and team growth. Key challenges included adapting to last-minute changes and balancing workload while maintaining service quality. The most rewarding aspect was witnessing our platform bring joy to families and create lasting memories across distances.

Books Read and Followed

During our time running WeddingMojo, we read a variety of books to help guide and inspire us. Apart from the ones mentioned, we also followed- Outliers, Testing Business Ideas, The Experience Economy, Product-Led Growth, Freakonomics, Hooked, Nudge, White, and User Friendly


The Personal MBA

The Personal MBA

The Lean Startup

The Lean Startup

Traction

Traction

Algorithms to Live By

Algorithms to Live By

The Startup Playbook

The Startup Playbook

Blue Ocean Strategy

Blue Ocean Strategy

The Personal MBA

The Personal MBA

The Lean Startup

The Lean Startup

Traction

Traction

Algorithms to Live By

Algorithms to Live By

The Startup Playbook

The Startup Playbook

Blue Ocean Strategy

Blue Ocean Strategy

The Personal MBA

The Personal MBA

The Lean Startup

The Lean Startup

Traction

Traction

Algorithms to Live By

Algorithms to Live By

The Startup Playbook

The Startup Playbook

Blue Ocean Strategy

Blue Ocean Strategy

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© Copyright 2024. All rights Reserved.

Thanks for scrolling through

17,364 pixels!

But this is just a preview! for full work, connect with me!

I love talking about

  • Feminist Design

  • HCI

  • Interaction Design

  • Humane Design

  • HCAI Design

  • Research

  • Next Billion Users Design

  • Cats and Chai

This website uses no cookies and no tracking. Just simple privacy focused analytics.

Like the Internet should be <3


© Copyright 2024. All rights Reserved.

Thanks for scrolling through

17,364 pixels!

But this is just a preview! for full work, connect with me!

I love talking about

  • Feminist Design

  • HCI

  • Interaction Design

  • Humane Design

  • HCAI Design

  • Research

  • Next Billion Users Design

  • Cats and Chai

This website uses no cookies and no tracking. Just simple privacy focused analytics.

Like the Internet should be <3


© Copyright 2024. All rights Reserved.